Ketish: The New Feminine Health and Sexual Wellness Brand We Need
Sexual wellness is a booming industry which is expected to reach 125.1 billion by 2026. There has been an increasing trend towards sexual health falling under the wellness/self care umbrella, slowly removing the taboo that previously surrounded all things sexual.
Driven by her desire to lend a hand in this movement, savvy influencer-turned-business woman Huda Kattan, has chosen to invest in Ketish - a feminine health and sexual wellness brand. Founder Emman Abbass spent several years as a key product developer for Huda Beauty but is now stepping out with her own full-realized concept. The first startup to launch out of HB Angels – Kattans investment fund, this ecommerce lifestyle brand is fueled by life experiences and aims to help women reclaim the narrative of their own bodies. Ketish is the ancient Egyptian goddess of sexuality, Abbass chose the name in honor of her Egyptian heritage. Her desire to start the brand comes from some painful personal experiences. At her first ever gynecological exam she was diagnosed with cervical cancer due to undetected HPV. Her long struggle to find educational and emotional support drove her to start a brand that put female wellness first. In conservative cultures where sex and feminine wellness are taboo, Ketish is very much needed.
Abbass aims to create a judgment-free safe space through online engagement and education, but also truly luxurious multi-purpose products that could be proudly displayed on a night stand in bold hues of black, gold and white. Details are currently under wraps but we eagerly await this milestone.
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